Professor Peter Leeflang's Appointment as the University of Groningen Frank M. Bass Chair
is celebrated at the Groninger Museum Two hundred collegues, friends and family gathered at the famous and unique
Groninger Museum to celebrate the appointment of
Professor Peter Leeflang as the University
of Groningen
Frank M. Bass Chair. Peter Leeflang is professor of Marketing at the
Department of Marketing
and Marketing Research, faculty of Economics, University of Groningen and he is also
affiliated to the European Institute of Advanced Studies in Management (EIASM) in Brussels
(Belgium). In 1999 he became a member of the Royal Netherlands Academy of Arts and Sciences.
Professor Leeflang's presentation started with his picture with Professor Bass at the Informs
2005 Conference Honoring Professor Bass. Professor Leeflang continued by presenting his research priorities for the next five years. Professor Mike Hanssens gave a presentation
about marketing and stock prices The enthusiastic audience waved to Professor Bass. |