About Bass's Basement Research Institute



Bass's Basement Research Institute is dedicated to basic research and education concerning new-product diffusion and sales forecasting as well as preserving and disseminating the research contributions and philosophy of Professor Frank M. Bass. 

The name "Bass's Basement" reflects Professor Bass's research spirit and philosophy. Starting in mid 1965, while a professor at Purdue, he held a Ph.D. student seminar in the basement of his home, which was near the campus.


Corporate Structure

Bass's Basement Research Institute is a not-for-profit (501(c)3 Texas corporation) funded by tax-deductible contributions and supported by volunteer efforts.

 "Bass's Basement Research Institute" is a DBA for "Frank M. Bass Institute", the legal name of the corporation.