About Bass's Basement Research Institute
Bass's Basement Research Institute is dedicated to basic research and education
concerning new-product diffusion and sales forecasting as well as preserving and disseminating the research contributions
and philosophy of Professor Frank M. Bass.
The name "Bass's Basement" reflects Professor Bass's research spirit and philosophy.
Starting in mid 1965, while a professor at Purdue, he held a Ph.D. student seminar
in the basement of his home, which was near the campus.
Bass's Basement Research Institute is a not-for-profit (501(c)3 Texas corporation)
funded by tax-deductible contributions and supported by volunteer efforts.
"Bass's Basement Research Institute" is a DBA for "Frank M. Bass
Institute", the legal name of the corporation.